Who We Are

The Flux Group is a media, insights and strategic advisory firm. Launched by former Fast Company editor and managing director Robert Safian in 2018, The Flux Group is dedicated to encouraging businesses and businesspeople to act as vehicles for progress.

About Robert Safian

Robert Safian is the founder of The Flux Group. Tapped by numerous organizations when the coronavirus pandemic struck, Safian also hosts podcast Masters of Scale: Rapid Response, which launched in April 2020 and received 1.6 million downloads in its first month. Safian counsels both Fortune 100 firms and startups across tech, media, retail, enterprise and more.

From 2007 through 2017, Safian oversaw Fast Company's print, digital and live-events content, as well as its brand and business operations. Under his leadership, Fast Company won the  National Magazine Award for Magazine of The Year in 2014. He personally wrote more than 100 thought-leadership articles.

Safian has appeared numerous times on TV outlets including CBS This Morning, MSNBC’s Morning Joe and CNBC’s Squawk Box. He has shared insights at industry-leading forums all around the world and interviewed dozens of CEOs on stage, including the heads of Ford, Starbucks, Nike, Pepsico, Target, YouTube, Buzzfeed, LinkedIn, Lyft, GE, Pinterest, Pixar, as well as celebrities including Alicia Keys, Dwayne “The Rock” Johnson, Serena Williams, Jared Leto, Kate Hudson, Jordan Spieth, Sarah Jessica Parker, Chelsea Clinton and Saudi Arabian Ambassador to the U.S., Princess Reema Bint Bandar.

Before joining Fast Company, Safian served as an executive editor at Fortune and at Time. He was the youngest-ever chief editor at Time Inc, when at 33 he was named head of Money. An honors graduate of Brown University, Safian is married and has three sons.

get in touch

You can reach us at hello@thefluxgroup.com

What We Do
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